Friday, July 22, 2011

Shaking My Head

Go ahead and jump to 2:20.

The first YouTube promo for IYFW's Summertime Bruise is up! But... It's not their best.

In it, IYFW Management Representative and not-so-friendly neighborhood authority figure type, puts over his douchey character; taking a mildly gratuitous moment to brush his chest hair. The verbal content was fine, don't get me wrong. He denies being on the payroll of Scott Scarsdale and bashes Maxx Burton. He confirms what Joey LaRoque told us a few weeks ago on the INTERFACE regarding the participation of Pierre "The Beast" Vachon at the event and teases the arrival of a European wrestling machine to IYFW.

(pardon me, but Fronz Roddy's Austrian heritage makes him the greatest thing to come to IYFW by way of Europe. So I automatically take issue with this.)

All of this is fine... But it's not the words, nor the bubbly graphical accompaniment that has me shaking my head... It's the curtain just behind Touch'ole that FALLS towards the end of the promo. Ignoring the fact that it reveals a few ultra-creepy dolls on the case just over his shoulder... Why wouldn't we re-record this? I get that this was filmed at home and there's no huge budget involved... But come on. Gotta be some quality control up in this piece. I have mentioned in earlier posts that social media (like Facebook, twitter, YouTube, etc) is an untapped resource in IYFW, in my humble opinion. I LOVE that they are putting stuff out there to promote the product and get excited when I receive a notification when they do, but it's too important to be THAT flawed. Imagine a new fan stumbling across that, or one who is on the fence about attending the next show. As much as I enjoy IYFW, that looked really bad.

Before anyone implies that "maybe the curtain falling was intentional", I would first ask: what money is there to be made by looking second rate?

Again, I get that they don't have the money to throw towards promotion like a WWE, TNA, or ROH. That's fine! But you've GOT to put more effort into putting out a more polished product. I am afraid to see the YouTube comments left by viewers.

Alright. Enough about that. How about some promos from some competitors? Even if it's a five minute montage of guys from all over the card putting over their character, their current storyline, and the August show in a few lines each? I recall how the old school syndicated ECW shows would all end. A video montage of wrestlers ranting in the camera with music blaring in the background, putting over their upcoming shows, story lines, or doing something wacky to convey their character. They had next to no budget at the time, also... But so, so effective. The promos weren't "perfect", but it made you wish you could make the drive to Philly to see the show.

I would absolutely LOVE to see IYFW pull something like that off. But, please, let's keep the set together, can we?

:)


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